The journey of a new Pup Kitchen recipe begins with a thoughtful selection of ingredients. We consider several factors: the availability of raw ingredients year-round and whether they are beneficial for a dog's health. We prioritize ingredients that are not only nutritious but also sustainably sourced to ensure consistency in quality and supply.

When we believe a recipe is just right, we don’t stop there. We cook it several more times to solidify a repeatable process, ensuring that each batch we produce matches the high standards of the last. The final test batch is then sent to a laboratory to analyze its nutrient content and ensure compliance with the AAFCO's nutritional profiles for maintenance.

The entire process, from the initial concept to when a recipe can be sold, typically spans about three months. It involves extensive testing, numerous trials, and significant investment in ensuring safety and compliance. This meticulous approach underscores why creating new recipes is not just a matter of culinary creativity but a comprehensive commitment to quality and safety.

We value customer feedback and are always excited to explore new recipe ideas. However, as you can see, developing these recipes is a complex and time-consuming endeavor. We appreciate your understanding and patience as we strive to expand our offerings thoughtfully and responsibly.